The Pros and Cons of Using a Drone in Real Estate
August 24, 2023
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The Pros and Cons of Using a Drone in Real Estate

83% of potential homeowners prefer using a real estate agent who uses a drone to showcase their property.

Because when it comes to real estate, it’s all about the view!
And having a property that has fantastic views will make you sign up as a homeowner quickly.

Unfortunately, it is difficult to capture footage of captivating hidden views from awkward angles, which is where drones come in.

A drone allows you to take clear aerial images or videos of your property, giving the prospective homeowner a sneak peek of what they are getting.

However, using a drone comes with its cons.

So, here are the benefits and drawbacks of using drones in real estate.

Should Your Business Create a Drone Program?
drone program in Canada

Pros of Using Drones in Real Estate

Drones make capturing captivating footage for your property easier. But what it does better is capture an aerial view that is perfect for real estate because:

A. Captivates Potential Buyers With Immersive Experiences

In real estate, you need to sell the idea, the dream, and what the property could be for the potential homeowner or tenant.

So, to create an immersive experience, you need to show the property as not just a house or an empty lot.

But as an unfolding story.

Therefore, paint a picture for the tenant using aerial views to help them envision what the space might be.

Also, the aerial view of your property will enable you to create an unforgettable story that ignites the interest of your potential buyers.

B. Obtain Unique Views of Your Property

With a drone soaring high above, you can record every tiny detail from angles you couldn’t have been able to capture before.

This is usually challenging from a ground-level perspective.

Therefore when the home buyer or tenant clicks play on your
ad or video they can see exactly what they are getting.

You can also do a voice-over to spice up the experience by explaining the following:

  • When the house was built
  • What plants are in the yard
  • Other design features like hidden doors or unique elements that add more value to the property
  • Possible expansions where applicable.

And in real estate being unique makes you stand out of the crowd.

So, by using a voice-over in your aerial footage, explaining all the details to your potential clients no matter how small, it makes the client feel understood and that makes them feel that you are aware of their needs.

Cons of Using Drones in Real Estate

Using a drone may enable you to create mind-blowing immersive experiences but it comes with its challenges.

1. You Need a Drone Pilot Certification

To fly a commercial drone in Canada, you must meet Transport Canada’s requirements.

For instance, you must first enroll in and pass the Basic and Small Advanced Exams.

You also need to Pass the in-person flight review and only then will Transport Canada issue you with the advanced operations pilot certificate.

2. Privacy Concerns

Operating a drone for real estate brings along safety and privacy concerns.

For example, if your property is an apartment with multiple neighbours, capturing aerial views of the space may make the other residents feel as if you are violating their privacy boundaries.

These could lead to many legal issues and even losses as some neighbours can destroy your drone even though it is illegal.

Use a Drone in Real Estate by Balancing the Pros and Cons

Drones like any advanced technology, come with their share of pros and drawbacks as discussed above.

And to paint a clear picture, the table below adds more summarised benefits and drawbacks of using a drone in real estate.

Pros Cons
Captivating and immersive buyer experiences Regulatory restrictions
Access to challenging areas Noise disturbance
Cost-effective in the long run Potential privacy concerns
Highlighting property features Technical complexity
Remote viewing from anywhere A costly initial investment like purchasing a high-quality drone

However, the pros outweigh the cons since you can tackle most drawbacks by following the set regulations for drone piloting. 

But you need to know how to use a drone and this is why you should enroll in a drone piloting course by Coastal Drone.

At Coastal Drone, we have the expertise and experience to teach you how to fly a drone without breaking any laws.

Hence, at the end of the course, you will be able to effectively pilot a drone. This will enable you to get eye-catching footage of your property for immersive experiences for prospective customers.

Enroll in our drone pilot courseand operate it like a pro within no time. A drone could be the secret weapon your real estate listings have been waiting for.

Want to learn more?

This content and more is covered extensively in our five-star online drone pilot ground school. We offer both Basic and Advanced online training courses to help you get ready for the Transport Canada online exams at your own pace from the comfort of your home.

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